I know It’s been over a week since this happened but I’ve been on other planets so now that I have returned, here is the article I wrote up about the opening of the Cadence Store in Hermosa Beach….
BNIB & Patrick Walker go to the Cadence Store Opening
Cadence Clothing is a company I have been interested in since I first started riding bikes. I think I first heard about them when I saw the MASH video. Remember that video? That was the best. I wanted so bad to be those dudes or at least ride like those dudes. What I did instead was exactly what I did with the old Plan B videos when I was skateboarding; I paid obsessive attention to what the athletes did and what they wore. This is how I found Cadence.
The more I researched Cadence, I learned that they do more than print shirts. They make super strong clothing made for work, dates, life in general and that you can ride all day long day after day. Super tough pants with seam protection in the crotch, clean collared shirts cut for life on and off the bike with hidden key pockets, and if you keep your eye on the web site, they experiment with different materials. 2 of the best shirts I have ever worn on and off the bike are both models of their bamboo shirts.
Maybe a year back or so, could be longer I’m a terrible judge of time, I was so stoked on the little extra hand written thank you notes that came with the products that I emailed them telling them how impressed I was with their customer service and Dustin, the owner, actually wrote back! Since then we have traded emails back and forth because a company as intimate and friendly as Cadence has been to me is one I need to support and follow. When I saw that they were opening a storefront in Hermosa Beach, I had to come see what kind of rad artistic magic was going to happen.
I was totally blown away! The hallway from the back lot to the front of the store was lined with bikes hanging on the right with posters and art all along the left. This continued to three massive canvases Dustin painted within that week leading up to the openings. What stuck out most to me was how colorful and artistic the storefront was. Most of the art works in the storefront were done by Dustin and done in the week or so that he was in town to set it all up. That is INSANE. You really need to come to the store to see it in person. It’s a must for sure. My photos don’t do it justice. He also has a web site http://www.dustinklein.com where he is showing way more of his art so please go there, it’s a really cool site.
I’ve been in so many storefronts that are way too clean and formal for me to be comfortable in. Yah, maybe I’m a wee bit dirt-baggish but whatever. I just don’t like being in a place where I need to constantly worry about getting things dirty. I don’t want to be in a fracking museum! I want to be in a clothing store. The Cadence store is that perfect blend of informally artistic and respectfully formal so that you know that the products are super high quality. Standing in the storefront feels like I am standing in the middle of an art studio. Everywhere I looked there were little artistic details, colors, designs, and canvases. On one of the walls holds a display of all the main steps they took in the developments of their amazing cycling denim. Up above the register they have a presentation of a bunch of the cycling jackets and shirts they had designed over the years. They are basically presentations of the different paths they had taken to get to where they were at that exact moment, the store front. I thought that was really cool to see.
I don’t want to give it all away in either this article or in the pics so I’m only going to show you some good detail shots and say that all the people there are so nice and welcoming that you need to go meet them in person. Go see the art, buy the products and ride the hell out of them, that’s what they’re made for. Support the arts, support a rad dude, and a rad company as he supports you with good cycling gear.
Support Cadence either at the store or by clicking HERE
Support artist Dustin Klein HERE